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November 7, 2009 – 5:56 pmMMA – Mixed Martial Arts – has been growing in influence and popularity, but the explosive interest in watching Carano fight Santos is a a PR coup for the sport.
Tonight’s the fight – and it’s not just the MMA fans who have realized that women can be fierce and tough. People are watching the videos like those below and saying, “Whoa!”
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Like pioneers in virtually every sport where the women have gone from “pretty little things with spunk” to trained, tough athletes, the fight tonight is not about women fighters. It’s about fighters who are women.
They’re tough. They’re fit. Like the athletic women in IndyCar racing and tennis and soccer, the women of MMA take their sport seriously, and they are real competitors who are setting new standards for everyone who comes after.
Are Gina Carano and Cris Santos really more fit than Danica Patrick or Serena Williams? No clue. Different, probably. More fit? Unlikely.
What Carano and Santos add is that due to the intensive scrutiny they’ve undergone since the match was announced – a lot of people have seen a new level of fitness for women. The visual image of the girl who doesn’t want to break a nail has been altered – if only slightly.
